20+ years in marketing and multimedia productions, 15 years experience in web development as project coordinator and supervisor.
I have worked as photographer and videographer big brands like Armani, D&G, Mercedes, Davidoff, Dior, Bulgari and many more at this level. I am the production coordinator of the latest Nike online store and I have been one of the first people in the world to deploy media (movie trailers and videos) for Internet delivery, for Apple, Universal Pictures, Paramount and Akamai.
Since 2006, I provide business development, marketing, multimedia production and technological consultations, services and products to companies all around the world involved all business sectors.
Job Description for Advertising and Promotions Managers : Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What Advertising and Promotions Managers do:
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Gather and organize information to plan advertising campaigns.
- Confer with clients to provide marketing or technical advice.
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
- Prepare and negotiate advertising and sales contracts.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Plan and execute advertising policies and strategies for organizations.
- Represent company at trade association meetings to promote products.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Assist with annual budget development.
- Direct and coordinate product research and development.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Train and direct workers engaged in developing and producing advertisements.
- Coordinate with the media to disseminate advertising.
- Track program budgets and expenses and campaign response rates to evaluate each campaign based on program objectives and industry norms.
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Contact organizations to explain services and facilities offered.
- Manage sales team including setting goals, providing incentives, and evaluating employee performance.
What work activities are most important?
- Communicating with Persons Outside Organization – Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Thinking Creatively – Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Making Decisions and Solving Problems – Analyzing information and evaluating results to choose the best solution and solve problems.
- Getting Information – Observing, receiving, and otherwise obtaining information from all relevant sources.C
- Communicating with Supervisors, Peers, or Subordinates – Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Interacting With Computers – Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Establishing and Maintaining Interpersonal Relationships – Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Performing for or Working Directly with the Public – Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Organizing, Planning, and Prioritizing Work – Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Updating and Using Relevant Knowledge – Keeping up-to-date technically and applying new knowledge to your job.
- Scheduling Work and Activities – Scheduling events, programs, and activities, as well as the work of others.
- Developing Objectives and Strategies – Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Processing Information – Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
- Interpreting the Meaning of Information for Others – Translating or explaining what information means and how it can be used.
- Identifying Objects, Actions, and Events – Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Documenting/Recording Information – Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
- Developing and Building Teams – Encouraging and building mutual trust, respect, and cooperation among team members.
- Selling or Influencing Others – Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Estimating the Quantifiable Characteristics of Products, Events, or Information – Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
- Coordinating the Work and Activities of Others – Getting members of a group to work together to accomplish tasks.
- Judging the Qualities of Things, Services, or People – Assessing the value, importance, or quality of things or people.
- Performing Administrative Activities – Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
- Analyzing Data or Information – Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Guiding, Directing, and Motivating Subordinates – Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Coaching and Developing Others – Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
- Training and Teaching Others – Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
- Monitoring and Controlling Resources – Monitoring and controlling resources and overseeing the spending of money.
- Resolving Conflicts and Negotiating with Others – Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
- Monitor Processes, Materials, or Surroundings – Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
- Evaluating Information to Determine Compliance with Standards – Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
- Provide Consultation and Advice to Others – Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
What skills are required for Advertising and Promotions Managers?
- Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking – Talking to others to convey information effectively.
- Social Perceptiveness – Being aware of others’ reactions and understanding why they react as they do.
- Time Management – Managing one’s own time and the time of others.
- Judgment and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Writing – Communicating effectively in writing as appropriate for the needs of the audience.
- Critical Thinking – Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Reading Comprehension – Understanding written sentences and paragraphs in work related documents.
- Complex Problem Solving – Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Coordination – Adjusting actions in relation to others’ actions.
- Negotiation – Bringing others together and trying to reconcile differences.
- Persuasion – Persuading others to change their minds or behavior.
- Monitoring – Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Active Learning – Understanding the implications of new information for both current and future problem-solving and decision-making.
- Systems Analysis – Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Service Orientation – Actively looking for ways to help people.
- Management of Personnel Resources – Motivating, developing, and directing people as they work, identifying the best people for the job.
- Systems Evaluation – Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Mathematics – Using mathematics to solve problems.
- Operations Analysis – Analyzing needs and product requirements to create a design.
- Instructing – Teaching others how to do something.
- Management of Financial Resources – Determining how money will be spent to get the work done, and accounting for these expenditures.
- Learning Strategies – Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Management of Material Resources – Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
What knowledge is needed to be a Advertising and Promotions Manager?
- English Language – Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Administration and Management – Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service – Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Computers and Electronics – Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Production and Processing – Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Clerical – Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Telecommunications – Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
- Design – Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Fine Arts – Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- Mathematics – Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Psychology – Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Education and Training – Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects
- Dependability – Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Initiative – Job requires a willingness to take on responsibilities and challenges.
- Attention to Detail – Job requires being careful about detail and thorough in completing work tasks.
- Integrity – Job requires being honest and ethical.
- Adaptability/Flexibility – Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Innovation – Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Self Control – Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Cooperation – Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Stress Tolerance – Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Achievement/Effort – Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Persistence – Job requires persistence in the face of obstacles.
- Leadership – Job requires a willingness to lead, take charge, and offer opinions and direction.
- Analytical Thinking – Job requires analyzing information and using logic to address work-related issues and problems.
- Independence – Job requires developing one’s own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Social Orientation – Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
- Concern for Others – Job requires being sensitive to others’ needs and feelings and being understanding and helpful on the job.
Median Annual Wage: $114,700
Median Hourly Wage: $55.14
Total Employed Nationally: 29,340